ABOUT ME...
"I am a bilingual graphic designer with over two decades of experience in Art Direction and the strategic execution of Marketing and Advertising campaigns. My value lies in a comprehensive methodology, combining creative vision with technical mastery to deliver design solutions that directly impact business objectives."
SKILLS:
* Brand Leadership: From initial concept to final production and quality control.
* Market Versatility: Proven experience in highly regulated and consumer sectors (Gaming, FMCG, Retail).
* Bilingual Production (Spanish/English): Ability to expand campaigns to Spanish-speaking audiences.
* Technical Proficiency: Expert in Adobe Suite, 3D Design (Cinema 4D/ Blender), UX, UI (Canva, Figma, Sketch), and Animation/Video (After Effects).
MY JOB HISTORY
My work history in my past 20 years+
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1997-2013
Parmalat/Lactalis Group
Caracas - Venezuela
Head of Graphic Design Department (16 years): Responsible for the artistic direction of all brands. Development of high-impact marketing and advertising campaigns, overseeing the process from conceptual design to final printing. Rigorous maintenance of visual quality and brand identity across the entire packaging line. Extending my oversight to the graphic design and development of new products for countries such as Nicaragua, Colombia, and Paraguay.
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2015-2016
Passion Parties, Inc
Las Vegas - Nevada
Bilingual Design and Strategy: I spearheaded bilingual (Spanish and English) design projects and digital campaigns to expand the customer base. I developed the corporate image for national conventions and oversaw the production of the annual catalog.
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2017-2018
JCM Global, Inc
Las Vegas - Nevada
Collateral Marketing and Global Promotion: Creation of marketing materials for large-scale campaigns. I spearheaded the global product launch through high-impact promotional videos using Adobe After Effects. (Highlight achievement: "Selected by the company for the second consecutive year to create graphics for a successful advertising campaign").
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2018-2019
Gaming Partner International, Inc
Las Vegas - Nevada
Product Design and Special Projects: Visual production from concept to final design, communicating ideas to international audiences in casinos worldwide. I led the design of gaming tables and special chips to commemorate events such as the World Poker Tour.
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2019-March, 2020
TCS JhonHuxley America, Inc
Las Vegas - Nevada
High Impact Design for the Gaming Industry: Creation of original artwork for casino gaming table covers, aimed at attracting customers and promoting audience retention in the establishment.
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2021 - current
Vox Nutrition
West Jordan - Utah
Packaging Design for Supplement and Nutrition Products: Responsible for the design of functional, attractive, and bilingual labels (artwork) for third-party products, ensuring regulatory compliance and visual impact on the shelf.
